Google

So on the business side of things, I've doubled our Google Adwords budget. There are certain key phrases that cost a bit more per click then what I had set as our daily limit default. They have an amazing program going on there (obviously). Word of mouth is still the best advertising for our coaching business, but a number of folks do find us through the search engines.

On the other side, for every $1 you spend on Adwords per month, Google waives fees on Checkout transactions up to $10. For example, if you spend $100 on Adwords in a month, you get the first $1,000 of Checkout transactions without the 2% transaction fee. The transaction fees take a chunk of change over time as I'm sure many of you with merchant accounts have realized.

The clinic this weekend has nearly filled up! We're going to record a lot of it and use some of the material in the upcoming DVD.

weekend update

Today I'm co-running an open water swim clinic with Dave Williams over at Crabtree County Park. The rest of the day will be spent working. Tomorrow we're racing in the Triangle Triathlon, which is just down the road from our house. After that we get to BBQ at one of our teammate's houses. Should be a fun weekend.

I set up a Feedburner account where you can now get these updates emailed to you if that's your thing. It's on the right.